Selling Methods Explained

Choosing the right sales method is about more than just a “For Sale” sign; it is a strategic decision to create competition. At Ray White Hamilton, we tailor our approach based on your property type and current market demand.
Here are the four primary ways we sell property in 2026.

1. Public Auction

The Transparency Method Auctions are high-intensity, three-week campaigns that culminate in a public bidding war.

• Why it works: It removes the “price ceiling.” Buyers compete with each other rather than negotiating down from your asking price.
• The Advantage: Once the hammer falls, the contract is unconditional. There is no waiting for finance or building reports—the home is officially sold.
• Best for: High-demand family homes or unique properties where it’s difficult to predict the top price.

2. Deadline Sale

The “Silent Auction” A property is marketed for a set period (usually 3–4 weeks) with no price. All offers must be submitted by a specific date.

• Why it works: It creates a sense of urgency without the public pressure of an auction. Buyers submit their best offer privately, often leading to a “premium” result as they don’t know what others are bidding.
• The Advantage: Unlike an auction, you can accept conditional offers (e.g., subject to the buyer selling their home), which widens your pool of potential buyers.
• Best for: Modern townhouses or properties that appeal to first-home buyers who may need bank conditions.

3. Sale by Negotiation

The Flexibility Method The property is listed with a price (e.g., “Offers over $750,000”) or simply “By Negotiation.” Offers can be made at any time.

• Why it works: It’s approachable. Many buyers prefer the clarity of a price guide and the ability to negotiate terms back and forth.
• The Advantage: There is no “ticking clock,” giving you time to find the perfect buyer if your property is highly specialized.
• Best for: Investment properties or homes in suburbs with very stable, predictable pricing.

4. Sale by Tender

The Formal Offer Similar to a deadline sale, but more formal. All offers are submitted in sealed envelopes and opened together after the deadline.

• Why it works: It is a highly discreet process. You typically have several days after the deadline to review all offers and decide which one to negotiate with.
• The Advantage: It’s a great way to handle multiple interested parties for high-value lifestyle blocks or commercial-residential mixes.
• Best for: High-value estates or situations where privacy is a priority for the seller.